Daniel Department Store Wins ‘Department Store Toy Retailer of the Year’!

From left to right – Lauren Cano (Assistant Toy Buyer), Anna Gardener ( Supervisor), Warren Du Preez (Toy Buyer)


We are proud to announce that we have been awarded the ‘Department Store Toy Retailer of the Year’! This is the second time that our toy department has won this prestigious accolade.

The Toy Industry Awards recognise the very best in toy retail, product design and toy supply for the UK and Ireland. They are the coveted awards for the year celebrating outstanding achievement and excellence. The British Toy & Hobby Association judge and present the Retailer of the Year Awards, which recognise outstanding performers within the independent, specialist multiple, grocer, department store and online retail channels. The judging panel is made up of nationwide industry experts from BTHA membership, the BTHA Council and the toy industry press.

“Winning the BTHA ‘Department Store Toy Retailer of the Year’ is always a fantastic team achievement…so it was truly wonderful to be presented with this prestigious award. Our thanks are extended to all our staff’s tireless efforts and contributions, which make the department a truly magical experience for our customers to come and enjoy”. – Warren Du Preez (Department Manager/Toy Buyer)

Our ‘Toy Kingdom’, which covers 10,000 square feet, is the heart of our family run, independent department store here in Windsor. As a family, we understand the importance of education, learning and imagination; our Toy Kingdom has enthused generations of children and adults alike with our extensive toy selection.

As a department, we are always looking for ways to evolve to suit our customer’s wants and needs, which inspired us to develop a Science & Discovery section. This space allows children and parents to participate in science experiments, be amazed by our newly installed ‘darkroom’ and experience the wonder of dinosaurs with a Jurassic display, which has proven extremely popular with the release of the new ‘Jurassic World; Fallen Kingdom’. This area is a place for exploration and interaction whilst learning. To further expand this, we are working closely with our web team to reach a wider audience from STEM brands such as GALT, The Science Museum, KidzLabs and National Geographic.

With the help of our display team, we bring our Toy Kingdom to life! In our newest addition to the department, The Wizarding World of Harry Potter, we have levitating broomsticks, flying golden snitches, and talking hats, Hogwarts has certainly come to Daniel!

Our ‘Toy Kingdom’ is dedicated to creating magical experiences for children. Hosting ‘play events’ and demonstration’s each weekend with popular brands such as BRIO, Beaker Creatures, VELCRO and more, has proven extremely popular.

We also have many character visits, face painting, balloon making and magic demonstrations. During our recent Christmas Shopping Party, we welcomed character appearances by Stella from Sylvanian Families, Mr Monopoly, Jett from Superwings and Clomp from Beaker Creatures, all of whom provided entertainment and theatre for valued customers. The suggestions from our toy team and customers are essentially important to ensure we continually evolve and improve.

Our ‘Toy Kingdom’ is a place where a child’s imagination is endless and their curiosity will lead them to discover something magical!

Congratulations to our wonderful toy team. We are very proud of you. What an achievement!